Deutsche Post can successfully advance its digitization with its matrix code stamps. She has sold a billion since it was issued 15 months ago. The brands benefit private customers and companies alike. However, not everyone can do something with the codes.
15 months after the introduction of the first matrix code stamps, Deutsche Post has already sold more than a billion such postage stamps. There is a “high level of customer acceptance,” said Post Manager Ole Nordhoff in a statement from the company, who was satisfied with the introduction. In February 2021, Swiss Post launched the first stamp that is counterfeit-proof thanks to the code. Because even if the stamp is only faintly on it or is washed off illegally, the letter will not arrive if the stamp is used again. Reason: The matrix code on the edge of the stamp was already digitally recorded when it was used for the first time.
In addition, shipping with the stamps is becoming a little more transparent: customers can use “Post
Swiss Post sells around 1.4 billion stamps in Germany every year. In 2021, alternating new motifs with and without matrix code came onto the market. Since this year, however, all commemorative stamps have carried the code – in the meantime, the matrix imprint has become a matter of course when buying stamps.
However, the code on the right-hand side is confusing for some consumers, as the Swiss Post statement shows. The group reports that “customers have cut off the matrix code or simply torn it off, probably under the mistaken assumption that it does not belong to the brand”. Then the validity of the stamp can no longer be checked and the letter has to be returned to the sender, emphasizes the post office.
The matrix code is another step for Swiss Post to get the letter business, which is shrinking in the internet age, on a digital course and to make it more efficient and customer-friendly. A further step was the introduction of the mobile postage stamp at the end of 2020. Consumers can use the “Post
(This article was first published on Monday, May 23, 2022.)
