To go on foot, and shops in the neighbourhood to support with this idea, Carlos Gienow and Maximilian Pfestorf want to save small shops in the city centre of Frankfurt before the closures. The founder of the Start-ups “Carma Insights” have developed an App that wants to reward climate-friendly mobility with discounts in the retail trade.
The users of the free App “Mooveo download” to download. After a short registration, you give your location and can provide up to 30 preferences, such as, for example, winter jackets, or caramel ice cream. The longer a user is on foot, the more points he collects, so-called “Mooves”. This “Mooves” he can redeem as a discount in the participating shops. In the process, The more “Mooves”, the higher the discounts shall apply:.
all the shops take part by completing a subscription. For 15 euros a month you can see where potential buyers are, and what preferences you have. For 30 Euro you can contact in addition to the potential customers. For example, a Store for the winter, customers jackets with this preference, within a radius of five kilometers, a Push can send the message that your actions be noted. The founders have chosen deliberately low subscription prices, so that even small shops can afford to participate.
25,000 euros from own resources
The 22-year-old Gienow and his 24-year-old fellow student Pfestorf study in the fifth Semester of business administration at the International School of Finance. At the beginning of her studies, she noticed that they were similar to The theoretical Knowledge the Uni wanted to put it into practice.
just before you had gone abroad for a semester, have you visited with some friends of each other, the respective home places, to tell you. As they ran through the different cities, have always someone of the “small ice cream parlor” and the “Café am Markt” is told, which had to close in recent years. Gienow and Pfestorf interested for the reasons of the business tasks and came to the conclusion that The Problem lay in the fact that retailers, unlike large companies, don’t much know about their customers and they therefore do not directly appeal to could.
Since June of last year, the two are working on the App. Your business idea you have sketched on a Whiteboard in Pfestorfs apartment. Since then, her Team has grown to a staff of eight, including four programmers and a graphic designer from France and a trainee are. As a Business Angel, Jochen Friedrich, who was for ten years managing Director of JPMorgan, supports the young entrepreneurs. € 25,000 you have contributed from their own resources.
