Internal communication is an integral part of any organization that hopes to grab every opportunity to keep everybody in sync. An internal newspaper is an amazing way of celebrating and showing off achievements of the organization, recognizing employees for their accomplishments, creating awareness on the various departments of the company and encouraging everyone to work towards the same goal. Remember internal stakeholders are the first customers.
A corporate newspaper print needs to directly address the employees and open up a forum for them to express themselves. The content should reflect and create an avenue for instilling corporate values and a constant reminder of the corporate vision, goals and upholding the corporate culture. Links to social media handles can also be included to allow more brand visibility and encourage feedback. Let us look at how a corporate newsletter can keep the organization connected.
Gives everyone a sense of belonging
By putting up sections displaying employee achievements not only encourages the one employee featured but also the rest of the team. There can also be sections for whole teams or departments, what they do and milestones reached to keep the rest of the organization with knowledge about all departments as well as create a spirit of healthy competition.
Gives a sense of involvement
A corporate newspaper print is a great way of putting up information that revolves around the employees like their success stories. It is also a good way of getting valuable feedback and ideas. Recognizing their strengths makes them feel valued, and in turn, they’d want to put in more effort in seeing the organization’s success.
Acts as point of approval
The newspaper can help broadcast new employees as well as enhance new versions of existing products and an organization’s accomplishments. It also is a great platform for proposals on changes that the company might have in mind especially when seeking feedback before any changes.
Maintaining company culture
A corporate newspaper print creates an excellent environment for the company to outline and reiterate on its work ethics and values that each employee should portray. Content that’s well outlined in writing will help them follow the right path and avoid mistakes because of ignorance. It’s also a good reference point. If a company values good health through fitness, relevant information can be given to encourage the employees on the same.
Competitor news
Competition is an essential measure of an organization’s success. Keeping employees up to date with innovations or missteps of competitors through the newspaper print may aid them to find ways of doing their work to create success and stay abreast.
