Who was shopping last week at Lidl, has a little insight into the complicated new world of shopping. The price tags are bright red at the discount stores lately, and on the labels, the amounts are read, the customers have to get used to. Products, the cost in the previous week, 99 cents, or 2.49 Euro, are now available for 97 cents, or 2.44 euros to. That is to say: The crooked prices, which generations of Germans have grown up, are now crooked. The “9” on the end is used in the case of Lidl out. At least for half a year.
Thomas Klemm
editor in the area of “money & More” the Frankfurt General Sunday newspaper.
F. A. Z.
Dennis Kremer
editor in the area of “money & More” the Frankfurt General Sunday newspaper.
F. A. Z.
By Lidl, the VAT reduction anticipated, the first on 1. July enters into force and until 31. February to run, has ushered in the discount stores at the same time, the next round of price wars in the food trade. Because Lidl is not only the tax reduction to the customers, but completes the majority of the products also. So, the company has reduced the price for a 1.5 litre bottle of mineral water to a cents to 18 cents – even though the computational cost is at a reduced rate of VAT only 18,52 cents.
discounters start a new round in the price war
competitor Aldi’s since last Saturday even more: discounters ‘ trumps the adopted by the Federal government reducing VAT and reduced prices for its range of products on a voluntary basis with an additional one percentage point. “Thus, there is a noticeable Extra discount especially on food,” says Nicolás de Lope, spokesman of the Board of Directors authorized by Aldi Nord. That discount stores and some drugstores rounding in case of doubt, or even what to put, consumers are happy about. Provided, he looks through all of the possible types, such as shops give the tax cut to continue.
