iPhones have always been expensive. But now even the cheapest new 14 model costs around 1000 euros, because Apple has increased the euro prices juicy. There are probably several reasons for this, one of which is likely to be: The company can afford it.
as Tim Cook
The iPhone 14 with a 6.1-inch screen and 128 gigabytes (GB) now costs 999 euros, the predecessor was available in this version for 100 euros less. For the iPhone 14 Pro you have to pay at least 1299 euros, the iPhone 13 Pro was launched a year ago for 1149 euros. The price for the Pro Max even climbed by 200 euros to 1449 euros.
Why is that? Why hasn’t Apple tightened the dollar prices, but is asking Europeans to pay much more than before? Probably the most important reason is the weakness of the euro compared to the dollar. A year ago you got 1.18 dollars for one euro, now the exchange rate is about 1:1.
This means that Apple has actually only adjusted the prices to reality, which does not look too good for the euro area. On the other hand, the group has evidently not (entirely) passed on higher costs for raw materials, components, production and transport. Otherwise he would have had to raise US prices as well.
Acclaimed Apple analyst Ming-Chi Kuo had expected in August that the average selling price of the iPhone 14 series would rise 15 percent to between $1,000 and $1,050 due to the difficult conditions. According to “MacRumors”, Dan Ives of Wedbush Securities expected a price increase of at least $100 for the Pro models. For the standard model, however, he saw no change.
Apple isn’t the only manufacturer dealing with higher costs in almost every area, pretty much all of them are. Most of them probably even have to accept significantly worse conditions from suppliers, factories and freight forwarders because of their poorer negotiating positions.
But they don’t necessarily pass the cost on to their customers. Samsung, for example, recently launched the Galaxy Z Fold 4 and Galaxy Z Fold Flip 4 at unchanged prices. The difference is probably that Apple can afford it, or at least thinks it can.
