The Corona-crisis affected in the first three months of 2020, the Smartphone sales in Europe. In comparison to the previous year, seven per cent fewer units were sold. The biggest slump was in Italy with a decline of 21 per cent, as the data of the analysts from Counterpoint show.
However, it does not hit all producers equally. So could claim to Samsung with a market share of 29 percent, the top position in the Smartphone sales. But had to accept a Minus of two percent compared to the previous year. Apple was able to expand the market share in the first quarter of 2020 by one percent to 22 percent. The iPhone 11 was the best selling phone in Europe.
A severe downturn suffered by Huawei. Instead of 23 percent, only 16 percent of buyers opted for the brand. This has nothing to do with Corona, but primarily with the US Boycott. So you have to give the new models to the pre-installed Google services. And Facebook, install, Twitter, or Instagram, is not for normal users quite easily.
by the Way: 5G-cell phones only account for four percent of sales in Europe. But the experts expect that this number will increase in the next few months. And that 5G units for sale driver.
Xiaomi and Oppo in Europe benefiting from Huawei’s weakness
From Huawei weakness of the other Chinese manufacturers benefit. Xiaomi, for example, is 11 percent of the former number two on the heels. Last year, Xiaomi had only a 4 percent market share in Europe. The newly launched brand-Oppo has its share of at least tripled – from 1 to 3 percent
Interestingly, the country-specific differences. So Apple has in England a market share of 49 percent, Samsung only 23 percent, Huawei 10 percent. In Russia, however, Apple isn’t even in the Top 3. Here is Huawei subsidiary Honor is in first place with 33 percent, followed by Samsung with 19 percent, and Xiaomi with 18 percent.
In global sales, it looks something different. Here, Huawei was able to compensate for the losses in Europe with sales in China and is unchanged with 17 per cent at number two in the sales charts. Samsung has lost a percent in the first quarter of 2020 in the world’s market leader with 20 per cent. Apple was able to strengthen its share of the global from 12 to 14 percent. Behind Xiaomi with 10 percent built up, Oppo with 8 percent, and in Vivo with 7 percent.
