The fashion show “Berlin Fashion Week” is the “Frankfurt Fashion Week”. The city goes for that risk, financially. Whether it’s worth it? Of course there are doubters, but in any case, it is a Chance to: Frankfurt can work on its reputation, to be more than a city to Work. The pictures will go around the world, especially on the now-so-important Social Media channels. This opportunity is also the biggest risk. Because Frankfurt and fashion at first glance it doesn’t fit at all.
on a second Look, but there’s more than you think: The fair society, the need to contribute to the Success of the most part, has large, widely recognized textile skills. In addition, The city and probably the city society are in the mood for something New, and it is a community that can make things on the legs.
Frankfurt is international, not only because of the airport. Berlin it is not. The Berlin fashion week has aired, in spite of the many fairs in the city and despite of the good environment with a lot of fashion schools and hundreds of Labels from the point of view of professionals and never the international. Many of the new design marks are gone. Gallerists and collectors are withdrawing from Berlin. This throws no good light on the creative scene in the capital.
In Frankfurt, not buzzing, the business – unlike in Berlin
Frankfurt but only the city of short distances and good infrastructure, but also a “Hidden Champion” of the fashion scene. Here, in the Main, the most important German fashion magazine is created. Not the “Vogue”. Not even the “Elle”, the “textile industry”. Here there are very good fashion designers such as Lili Maras, René Storck, and Christiane Wegener, as well as a bag designer as the Label Tsatsas. Unlike in the remote – and thus all important to the economy because of remote metropolis of Berlin, the business is booming in the Rhine-Main-area, always have. So, how is it in Berlin that you do not have grumbled has.
The local fair is a measure of the largest fashion operators in the world, let us not forget about the Prestige of onerous loss of the car trade fair IAA. The Goethe street in the city centre, is one of the best German luxury-shopping miles. And that will remain so After the Corona-the shock of the customers standing in the queue in front of the Louis Vuitton business again. Of money it’s not so. Frankfurt dare something, Win is not excluded.
