This Wednesday, July 12, Elon Musk unveiled his new project. He is going to launch a new company, based on artificial intelligence. But the project is still quite cryptic: Musk is expected to reveal more this Friday, July 14. “The goal of xAI is to understand the true nature of the universe,” says the start-up on its site, without elaborating. Elon Musk explained to him, on Twitter, that xAI aims to “understand reality”. The site announces a question and answer session on Friday on Twitter to discuss this newcomer to AI.

“We are a separate company from X Corp,” the holding company that notably controls Twitter, “but we will work closely with X, Tesla, and other companies to advance our mission,” officials say on the site. Elon Musk already controls Tesla, aerospace company SpaceX, Twitter, as well as tunnel boring machine The Boring Company and Neuralink, which specializes in neural implants.

The xAI team, “led by Elon Musk”, according to the site, is made up of recognized specialists in artificial intelligence, some of whom come from OpenAI, creator of ChatGPT, Google or Microsoft. During a Fox Channel interview with host Tucker Carlson in April, Elon Musk said he planned to “create a third option” among AI heavyweights, in addition to Microsoft/OpenAI and Google. .

He had called his project “TruthGPT”, referring to AI software “that seeks the truth as much as possible, that tries to understand the true nature of the universe”. According to Elon Musk, an artificial intelligence model “that looked at the universe probably wouldn’t destroy the human species, because we’re an interesting part of the universe. Let’s hope he thinks that way.”