New Balance has officially partnered with the Women’s National Basketball Association (WNBA) in a multiyear collaboration to boost women’s sports and inspire fans and athletes of the future. This partnership will allow New Balance to expand its presence in basketball and work with an organization that promotes women’s sports. The collaboration begins in the middle of the season, just before the WNBA All-Star 2024 event, coinciding with an exciting draft class that will help raise the profile of women’s basketball even more.
As part of this agreement, New Balance will become an official partner of the WNBA and will work together to push the boundaries of sports. They plan to launch grassroots initiatives to grow youth basketball and engage with communities authentically. New Balance will also create content for broadcasts, digital platforms, and retail featuring WNBA rookie Cameron Brink, who was the second overall pick in the 2024 draft and signed an NIL deal with New Balance in 2023. This partnership will empower Cameron to inspire young athletes to overcome obstacles and pursue their dreams in basketball and life.
Jess Vassall, the Head of Global Partnerships at New Balance, expressed excitement about the collaboration, emphasizing the brand’s commitment to encouraging all young athletes, especially women and girls, to achieve their athletic goals and promote female empowerment through sports. Colie Edison, the Chief Growth Officer of the WNBA, sees this partnership as a positive step towards expanding women’s sports to new audiences, encouraging youth participation, and making a positive impact on communities. By teaming up with a global brand like New Balance, the WNBA aims to harness the unifying power of sports.
For more information on this collaboration, you can visit the New Balance website at www.newbalance.com/basketball/.
New Balance, headquartered in Boston, MA, has been empowering people through sport and craftsmanship since 1906. With 9,000 associates worldwide, the company reported sales of $6.5 billion in 2023. New Balance owns several athletic footwear factories in the U.S. and the U.K., with a focus on creating products with a domestic value of 70% or more. The brand is dedicated to creating positive change in communities globally.
The WNBA is a progressive basketball league that champions the power of women. In its 28th season in 2024, the league features 12 teams and is committed to diversity, equity, and inclusion. Through its athletes, fan experience, broadcasts, and community programs, the WNBA celebrates basketball and its culture. The league’s partnership platform, the WNBA Changemakers Collective, works with partners like AT&T, Deloitte, and NIKE, Inc. to support player compensation, career development, and social justice initiatives. The WNBA Justice Movement, launched in 2020, focuses on driving necessary change on issues like women’s health and voting rights.