The television season is coming to an end. September will start a new era, after a season in which Atresmedia sweeps everything for the second consecutive year.
In a season marked by the farewell of Paolo Vasile, the arrival as CEO of Mediaset of Alessandro Salem, the end of Sálvame and the Telecinco revolution, Atresmedia once again sweeps. The group closes the season as the leader (even with one less channel), Antena 3, being the leading channel, and laSexta, beating Cuatro again for the tenth season.
The data is unquestionable: Atresmedia TV leads for the second consecutive season, despite having one less channel than Mediaset, with a 0.8% more audience share than the group chaired by Borja Prado.
Thus, Mediaset España marks 25.9%, a 0.9% less screen share compared to last year. This is his worst season in 13 years. For its part, Atresmedia closed with a 27.6% share.
In prime time, it is the leader for the third consecutive season, extending the lead with Mediaset to almost 3 points with 27.1%, the second highest audience share in its history. In addition, the group with the most unique viewers (18.9% more than Mediaset) and the most watched on a delayed basis. Antena 3 marks the greatest distance with Telecinco in 26 seasons.
Telecinco scores its worst historical season (11.3%) and is surpassed by Antena 3 by 2.6 points, the greatest advantage in 26 courses. Telecinco drops from 13.2% to 11.3%, leaving 1.9 points in a season
A trend that Alessandro Salem is trying to reverse in all possible ways in the next season with the landing of the queen of the mornings, Ana Rosa Quintana, in the afternoons of Telecinco and with the clean slate of everything that has to do with it. with the universe Save me.
In prime time, Telecinco also fell to its worst all-time record for the season (9.7%). It is in third option, behind Antena 3 and also below La 1, something that has not happened for 10 seasons.
Season 1 does not end very well either. Although the main chain of the public entity is the only one that grows this season, it continues below 10% (it remains at a 9.6% share), despite the large outlay of the World Cup , the Copa del Rey, tennis, Eurovision… Compared to last season, it only rises eight tenths.
La 1 experiences a general growth in all the slots of the day, especially in the afternoon, where it improves 1.6 points in the afternoon thanks to its double offer of fiction and contests. From 4:30 p.m. to 9:00 p.m., Monday through Friday, he recorded his best result in the last 11 seasons, with 9.6%. It is also the second option in the national prime time, with 10.7%.
The greatest happiness is monopolized by Antena 3. This season’s prime time closes with a 15.3% audience share. It leads the slot for the third consecutive season, 5.6 points behind Telecinco. It also leads in the slots with the highest consumption: in addition to prime time -which also wins in commercial target- it does so after dinner and in the afternoon.
In June, with an audience of 13.3%, it returned to the lead and chained its twentieth consecutive month at the top, extending its longest historical streak leading audiences. In addition, Antena 3 is the channel with the most unique viewers: 12.8 million.
This is because Antena 3 has the most watched news, programs and series. Antena 3 Noticias, with a 19% share of the screen and more than 2.1 million viewers, leads for the fifth consecutive season, consolidating its best historical streak and with the greatest distance with Telecinco, at 7.5 points.
In terms of programs, the main Atresmedia channel tops the top 10 most-watched programs, grabbing the top six: Pasapalabra, El Hormiguero, El Desafío, Tu cara me suena, El Novato de Joaquín and La Voz.
Thus, Pasapalabra closes the season with a 22.7% share of the screen and an average of 2.4 million viewers. It is the most watched program on television, the leader with the greatest historical advantage and its best result in 22 years
Meanwhile, El Hormiguero ends its seventeenth season with a share of 16.7% and 2.4 million viewers. It signs the best season in its history and also achieves the greatest historical advantage over its immediate competitor.
It is not just that from 8:00 p.m., Antena 3 monopolizes the most watched programs on television, it is that it drags both the before and the after. A challenge that Telecinco will have to face if it wants to lead the audiences again from next season.
According to the criteria of The Trust Project