Added to the criticism from all levels of society is now the trickle of collaborating companies of the Royal Spanish Football Federation (RFEF) that condemn the attitude and successive reactions of its president, Luis Rubiales, and show their support for the champions the world of the women’s team.
The last to do so was Multiópticas, one of the federation’s collaborating brands, in a statement released this Saturday on social networks in which it has shown its “decided support” for the actions of the Higher Sports Council (CSD) against the president Luis Rubiales and has supported “without reservations” both “the sports world as a whole and each athlete who, with dedication and passion, contributes to the greatness of this discipline.”
The company has indicated that, as a collaborator of the Spanish men’s soccer team, “it shares and embraces the values ??of sportsmanship, humanity, innovation and excellence”. “It is crucial that, from our positions, we promote equality and respect,” he claimed, while calling for “deep reflection” and the adoption of “appropriate measures on this incident that tarnishes the image of sporting successes of our women’s team.
“As sports ambassadors, we firmly believe in the need to prevent such acts from being repeated,” they stressed.
Seur, another of the RFEF’s collaborating brands, spoke along the same lines today, condemning “any offensive or degrading behavior” and trusting that the “appropriate decisions” are made so that situations “such as those experienced recently do not become to repeat in the future”. The firm has indicated that it will support the decision of the Higher Sports Council (CSD) in a statement also released on social networks, in which it has “deeply regretted that these events cloud the players, the true protagonists of this week.”
The parcel company has reiterated its “support for sport, with which we share values, and which we will continue to support in its various forms as up to now”, since its objective “has always been to promote these values ??and make them visible”.
“In this sense, we want to reiterate our congratulations to the Women’s Soccer Team for having managed, for the first time in history, to win this tournament,” said Seur in the midst of the social, political and sports controversy over the non-consensual kiss that the President of the RFEF, Luis Rubiales, gave the player Jenni Hermoso during the celebration of the Women’s Soccer World Cup and the subsequent reactions.
The criticisms of Multiópticas and Seur add to those that have already been produced over the last week. Iberdrola, the main sponsor of the women’s soccer team, has already stated that any attitude that “deviates from or goes against” the defense of equal rights and the dignity of women “has no place in the world of sport or in society”, according to statements by the firm to the EFE news agency.
As sponsor of the women’s soccer team, the energy company observes “with great concern the situation that these days is tarnishing the triumph of the team and that, in addition, is diverting the focus away from the field of play.” “Our desire is none other than to continue at the side of women athletes to break down obstacles with them, to facilitate their goals and achieve great objectives,” they said.
Iberia, sponsor of the RFEF, also spoke out and called for “measures to preserve the dignity” of the soccer players. “When offensive situations occur, inappropriate for a developed, modern and egalitarian society like the Spanish one, Iberia supports the appropriate and pertinent measures that must be taken to preserve the rights and dignity of athletes,” the airline defended this Friday. through a message on your X social network account.
Other sponsors of the Federation, such as Renfe, told EFE that “it backs and supports the action of the Higher Sports Council (CSD) in a resounding and forceful way.” In addition, the railway operator, which only has an advertising sponsorship with the Federation, indicates that “its legal services are studying additional measures.”