Rover, a popular dog care marketplace, has recently acquired Cat in a Flat, a cat-sitting community platform. This acquisition marks Rover’s expansion into Switzerland, Belgium, Austria, and Ireland, adding to the ten countries already served by the marketplace.
Rover is known for connecting pet parents with various pet care providers who offer services such as overnight boarding, in-home pet sitting, doggy daycare, dog walking, and drop-in visits. Cat in a Flat, on the other hand, has grown its cat-sitting community to over 50,000 care providers since its establishment in 2014, with two million visits across nine countries.
The acquisition of Cat in a Flat by Rover aims to enhance the pet parent experience, especially for those with feline companions. This move builds on Rover’s successful European operations, which have been a significant source of new customer acquisition for the company.
Brent Turner, the COO and president of Rover, expressed his excitement about the acquisition, highlighting the potential for offering dedicated cat care services. Both companies share a common goal of providing specialized and loving care for pets across Europe, bringing cat and dog lovers together through their partnership.
Kathrin Burckhardt, the co-founder of Cat in a Flat, also shared her enthusiasm about joining forces with Rover. She believes that their expertise in cat care, combined with Rover’s resources and reach, will lead to a successful collaboration that benefits both cat parents and their furry friends.
Despite the acquisition, Cat in a Flat will continue to operate as a separate brand and entity, maintaining its unique identity within the Rover Group family. This strategic decision allows both companies to leverage their strengths and offer a comprehensive range of pet care services to a wider audience.
Overall, the merger of Rover and Cat in a Flat signifies a positive step towards enhancing the pet care industry in Europe. With a shared passion for animals and a commitment to exceptional service, the collaboration between these two platforms is expected to bring joy to pet owners and their beloved companions alike.
