FIS has exciting news to share with snowboarding fans around the world. Visa, a global leader in digital payments, has joined forces with FIS as the title partner of the FIS Snowboard Alpine World Cup. This new partnership will kick off at the season opener in Mylin, China on November 30, 2024, and will continue to build momentum leading up to the Olympic and Paralympic Winter Games Milano Cortina 2026.
Visa’s involvement will bring a fresh perspective to snow sports, offering fans the convenience of Visa as the preferred payment method both online and at venues. This will ensure that transactions are seamless, fast, and secure, allowing fans to focus on the thrilling action happening on the slopes. Additionally, Visa will be providing exclusive perks for its clients and cardholders, including hospitality packages, promotions, and discounts at World Cup events.
Michel Vion, FIS General Secretary, expressed his excitement about the partnership, stating, “It is a perfect match. We are thrilled and honored to welcome Visa to the FIS family, particularly as partners of one of our up-and-coming disciplines in Snowboard Alpine.”
Visa has a strong legacy in snow sports, dating back to 1986 when it first became an Olympic partner. The brand has also been a supporter of the Paralympic Games since 2002. Through its Team Visa program, Visa has championed nearly 700 Olympic and Paralympic athletes globally, promoting equality, inclusion, and access.
By partnering with Visa, FIS aims to drive the growth of snowboarding and showcase the excellence of the athletes who define the sport. The focus is on inspiring the next generation of snowboarders and providing unforgettable experiences for fans worldwide. This partnership emphasizes the ongoing development of snowboarding and sets the stage for an exciting journey towards Milano Cortina 2026.
As a global leader in winter sports, FIS oversees disciplines that contribute to the majority of Olympic Winter Games and Paralympic Winter Games medals. With Visa as the title partner, the FIS Snowboard Alpine World Cup is gearing up for a season filled with intense competition, exceptional performances, and a pursuit of excellence. Fans can expect a strong and promising season ahead as the countdown to the upcoming events begins.
