Zlatan Ibrahimović and H&M Launch Co-Developed Training Collection
H&M Move and Zlatan Ibrahimović have joined forces to unveil an exciting new co-developed training collection, selected by none other than the legendary global football icon himself. This groundbreaking collaboration between Zlatan and the design team at H&M Move brings together the world of sports and style in a way that is truly unprecedented.
The Selected By Zlatan collection is set to make its debut on Tuesday, December 3, marking the culmination of countless design sessions and brainstorming meetings between Zlatan and the H&M Move team. Throughout this creative process, Zlatan provided invaluable insights and feedback on fit and function, resulting in a collection that seamlessly blends technicality and comfort.
With a color scheme featuring white, off white, petrol, burgundy, and black, along with advanced trims, strategically placed pockets, dynamic fit, and a unique logo that artfully merges the words Zlatan and Move, this collection is a testament to Zlatan’s meticulous attention to detail. In addition, Zlatan’s expertise as a professional athlete played a pivotal role in selecting high-performance pieces crafted from DryMove material, renowned for its exceptional breathability.
In the words of Zlatan Ibrahimović himself, “Collaborating with the H&M Move team has been an amazing journey where I could bring my expertise as a professional athlete to the design table. Together, we have created a training collection that not only performs at the highest level but also looks and feels great. I am proud to share this with my fans and H&M Move’s customers who are as passionate about training as I am.”
MINI-ZLATAN: NURTURING THE NEXT GENERATION OF ATHLETES
One of the most exciting aspects of the Selected by Zlatan collection is the inclusion of a kid’s line tailored specifically for young aspiring athletes. With the same level of attention to detail and technical innovation as the men’s collection, these items are designed to support young sports enthusiasts in their athletic pursuits, whether on the field, in the gym, or during everyday play. Available in sizes ranging from 110/116 (4-6 years) to 170 (14 years+), this kid’s line ensures that boys and girls alike can benefit from Zlatan’s expertise and passion for training.
“We are incredibly proud to offer our customers the AW/24 Selected by Zlatan collection,” expressed H&M Move’s Head of Design, Marie Fredros. “It has been so much fun to work closely together during our design sessions. Zlatan’s passionate involvement and his keen eye for technical details resulted in a performance-driven collection that we believe will inspire and empower sports enthusiasts worldwide.”
KEY PIECES
– Versatile shorts in multiple lengths for various training needs
– High-performance training tights available in full-length and a short version
– A selection of performance-driven T-shirts and engineered mesh tanks with strategically placed perforation for enhanced ventilation
– A track suit in multiple colors designed for optimal recovery pre and post-gym
– Padded vest with a V-neck closure made with ThermoMove quality
– Essential training accessories like high-length training socks, towels in different sizes, and over-sized water bottles
This collaboration between Zlatan Ibrahimović and H&M Move represents a fusion of athleticism and fashion like never before, offering a collection that is as stylish as it is functional. Whether you’re a seasoned athlete or an aspiring young sports enthusiast, the Selected By Zlatan collection is sure to inspire and elevate your training experience to new heights.
