Yorkshire brewery T&R Theakston has recently introduced an alcohol-free version of their renowned Old Peculier beer, called Nowt Peculier. This new addition to their lineup comes as a response to the growing demand for non-alcoholic beverages in the market.
Old Peculier, a beloved beer first brewed in Masham in the early 19th century, holds a special place in the hearts of many beer enthusiasts. The name of the beer pays homage to the town’s unique ecclesiastical status as a ‘court of the Peculier’, dating back to medieval times.
Despite being alcohol-free, Nowt Peculier promises to retain the rich flavors and complex character that have made Old Peculier a classic pint. By utilizing advanced filtration technology and sticking to the original recipe and brewing techniques, Theakston has managed to create a dark ruby ale with subtle notes of cherry and banana, ending with a bitter finish.
Simon Theakston, the chairman of T&R Theakston, expressed the brewery’s commitment to quality and innovation in crafting Nowt Peculier. With nearly two centuries of experience under their belt, the brewery has embraced the shift towards low- and no-alcohol options by offering a 0.0% version of their flagship beer. The use of top-notch ingredients, combined with the expertise of their brewers and cutting-edge technology, has allowed them to replicate the sophisticated flavors of Old Peculier in a non-alcoholic form.
Nowt Peculier is set to hit the shelves just in time for the holiday season, providing a perfect alternative for both loyal Theakston fans and new consumers seeking an alcohol-free option. Whether you’re looking to enjoy a festive drink without the alcohol or simply curious to taste a classic beer in a new light, Nowt Peculier offers a refreshing choice for all.
In a market where non-alcoholic beverages are gaining popularity, the launch of Nowt Peculier serves as a testament to the brewery’s commitment to meeting the evolving needs of consumers. As more people seek out healthier and alternative drink options, T&R Theakston’s alcohol-free brew stands out as a noteworthy choice for non-drinkers and beer lovers alike. So, next time you’re in the mood for a flavorful pint without the alcohol, give Nowt Peculier a try and savor the taste of tradition with a modern twist.
