There is life after Paris-Saint-Germain… On July 21, even as the capital club was laboriously trying to manage the Mbappé case, former Parisian player Lionel Messi made his debut with Inter Miami, against the Mexican team of Cruz Azul, under the gaze of some enamored fans. Among them, basketball champion LeBron James, tennis champion Serena Williams and Instagram champion Kim Kardashian.

In this photo, taken in the 52nd minute of play, Lionel Messi receives the last instructions from his coach before entering the field. He obviously wears the Miami club’s main jersey. Pink in color, this one is inspired by Florida sunsets. But it also bears witness to a clever marketing move. Since pink is very rarely worn in the virile world of professional football (only Palermo, playing in the Italian second division, has historically made it its main color), this jersey provides Inter Miami with increased visibility, and therefore significant publicity. .

Not everyone, however, wears pink. In this VIP square, several white T-shirts. The man to the right of LeBron James wears a model that sticks perfectly to the aesthetic codes in force at the other end of the country, in California. There, since the 1960s, the white T-shirt unites all youths and subcultures. It has even become so cultural that a simple ironing can express gang membership. Barred with a fold on the front and three on the back, it identifies a member of MS-13, one of the most violent gangs in America.

To attend the American debut of Lionel Messi, LeBron James had equipped himself, as usual, with a headgear. In this case, this patterned bob suitably covering incipient baldness allows us to recall that the Irish peasants were the first to adopt this type of hat, at the beginning of the 20th century. Why this one rather than another? Because, unlike visor or felt models, it can be rolled up easily and therefore slip into a pocket. Smart.

Seeing the large number of iPhones in action, how not to wonder: are these six phones brandished to immortalize the historic moment there by chance? In 2022, Apple signed a contract worth more than 2 billion dollars with the American football league. Thus, the apple brand will broadcast and promote the Major League Soccer championship for the next ten years. A few minutes after entering the game, the Argentinian scored the winning goal with a magnificent free kick, confirming that there is life after PSG and perhaps even the good life.