Boy Scouts of America Rebrands as Scouting America: Embracing Inclusivity and Tradition
In a bid to adapt to the changing needs of today’s youth, the Boy Scouts of America (BSA) has officially rebranded itself as Scouting America after 115 years of its founding. This monumental shift, announced nine months ago, marks a significant milestone in the organization’s history, reflecting its commitment to inclusivity and evolution.
The decision to change the name came on the heels of a policy modification in 2018 that opened the doors for girls to join the program. This move built upon earlier steps to include gay youth in 2013 and lift the ban on gay adult leaders in 2015, signaling a progressive shift towards a more diverse and welcoming community.
President and CEO Roger Krone acknowledged that there was some initial backlash to the rebranding, but the organization saw a surge in membership following the announcement in May. The decision to adopt a gender-neutral name sparked curiosity and interest among prospective members, with over 15,000 scouts joining the ranks, bringing the total membership to over 1 million.
Scouting America, as the nation’s premier youth program, offers children a platform for character development, leadership training, and outdoor exploration, wrapped in a package of fun and camaraderie. The organization’s focus on instilling ethical and moral values in young people remains unwavering, with a mission to prepare them for a lifetime of principled decision-making guided by the Scout Oath and Law.
While the name may have changed, the core principles and goals of the Texas-based organization have stayed constant for a century. Whether through camping trips, pinewood derby races, or trail hikes, every activity is designed to foster personal growth, goal-setting, and perseverance among youth, equipping them with the skills they need to succeed in a rapidly evolving world.
“Scouting America has helped shape generations of Americans by instilling timeless values and fostering essential life skills,” remarked Krone in a statement. The organization’s commitment to providing a safe and nurturing environment for young people to thrive and develop into future leaders remains steadfast, echoing its enduring legacy since 1910.
Amidst the rebranding efforts, Scouting America continues to prioritize safety and support for its members, ensuring a secure space for learning, growth, and creating lasting memories. With over 130 million Americans having benefited from the organization’s programs over the past century, the impact and influence of Scouting America on the nation’s youth are undeniable.
The decision to rebrand follows a challenging period for the organization, with a significant decline in membership during the COVID-19 pandemic and a court-mandated settlement of $2.46 billion for victims of sexual abuse within the BSA ranks. By filing for bankruptcy, the organization was able to navigate these challenges while reaffirming its commitment to its core values and mission.
As Scouting America looks towards the future, it stands as a beacon of tradition, inclusivity, and leadership development, offering young people the tools they need to navigate an increasingly complex world. Through its enduring legacy and unwavering dedication to youth empowerment, the organization continues to shape the lives of future generations, embodying the spirit of adventure, camaraderie, and growth that has defined it for over a century.
